Management
Management
13th Edition
ISBN: 9780133935813
Author: Stephen P. Robbins; Mary A. Coulter
Publisher: Pearson Education (US)
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Chapter 9, Problem 12ED
Summary Introduction

To determine:

The ethical dilemmas that occur with the strategy of retail consumer tracking.

Introduction:

The online retail companies face the severe ethical dilemma of dealing with the tracking process of the retail consumer as they have the needed data and information of the consumers which can be utilized in various manners. This can give rise to the possible threat of cybercrime by retail online companies. The other times the online companies may be involved with spying the user through cookies. Thus the online retail companies in order to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking your personal data and information in order to assess your interests, buying behavior, etc. so they can understand the requirement of a customer and deliver on their interest.

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