MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 8.5, Problem 8.6LR
Summary Introduction

To determine: The difference between observational data and questionnaire data.

Introduction:

The primary data are the information and figures that are collected freshly for the project.

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