MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 8.5, Problem 8.5LO
Summary Introduction

To determine: The way the data analytics and data mining leads to marketing research.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts and suggesting actions to decrease the risk and thereby improving the decisions in market is known as the marketing research.

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