Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”. The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies. Characters in the case: Company CL Social media F Introduction: The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research . To discuss: The “engagement” of a customer on the brand page of Social media F.

Question

HerbSkin Naturals HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions. The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs. PRODUCT INGREDIENTS BENEFITS TARGET AUDIENCE Rooibos Glow Face Serum Rooibos extract, hyaluronic acid, vitamin C. Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated. Consumers seeking an everyday serum to combat dullness and early signs of aging. Aloe Ferox Deep Hydration Cream Aloe ferox gel, Shea butter,…

Answer 1

Question

Chapter 8, Problem 3VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created as a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: The “engagement” of a customer on the brand page of Social media F.

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products. The family owned business maintains a good relation with its consumers since its foundation. This case mainly focuses on marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are created a poll on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To discuss: The “like” of a customer on the brand page in Social media F.

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