MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 8.3, Problem 8.3LO
Summary Introduction

To determine: The way the market uses the primary and secondary data

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts and suggesting actions to decrease the risk and thereby improving the decisions in market is known as the marketing research.

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Marketing information system has its superiority over marketing research in many ways, Critically examine the above and also justify how companies analyze and use marketing information
Discuss the methods used by marketing researchers to gather secondary data.
Describe the three principal methods marketingresearchers use to collect primary data.
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