Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 8, Problem 8.8MA
Summary Introduction
Case summary: PS's RR program was a children's educational show for 26 years. Currently the program is launched a mobile app in the name of RR. The app is a free app, however the subscription are $9.99 per month and $29.99 semi-annually. This subscription have unlimited access to its library and adventures on themed islands and several television shows. Audio and video storytelling brings life to children. There is a parent dashboard which is helpful for the parents in monitoring the activities of the children's usage.
Characters in the case: Company PS's RR program.
To Determine: The stage in which the product life cycle is the PS's RR program currently in and the reasons on whether the mobile app change its stage.
Introduction: Product life cycle is the cycle through which each product experiences from prologue to removal or inevitable death. When the product advances through these stages, its sales and productivity increments, hit the highest point, and after that mature. Marketers monitor the life-cycle stages of the products with a specific end goal to assess when another item ought to be acquainted with supplant a declining one.
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Marketing: An Introduction (12th Edition)
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