Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 8, Problem 8.5DQ
Summary Introduction
To Determine: The reasons on how a company can maintain success for products in mature stage of the product life cycle with examples.
Product life cycle:
Product life cycle is the cycle through which each product experiences from prologue to removal or inevitable death. When the product advances through these stages, its sales and productivity increments, hit the highest point, and after that mature. Marketers monitor the life-cycle stages of the products with a specific end goal to assess when another item ought to be acquainted with supplant a declining one.
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Marketing: An Introduction (12th Edition)
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