Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 8, Problem 8.16VC
Summary Introduction
Case summary: Company SU is a winning company with many winning products that includes Product IZ, Product LY, Product FR, Product OB. The company is engaged in new product development consistently and manage the product life cycle for each models. The company is centred on innovating the subsequent version of each model and developing new models in order to increase its brand value.
Characters in the case: Company SU
To Determine: The ways Company SU remain customer-oriented in its new product efforts.
Introduction: Product life cycle is the cycle through which each product experiences from prologue to removal or inevitable death. When the product advances through these stages, its sales and productivity increments, hit the highest point, and after that mature. Marketers monitor the life-cycle stages of the products with a specific end goal to assess when another item ought to be acquainted with supplant a declining one.
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Marketing: An Introduction (12th Edition)
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