Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 8, Problem 8.17MML
Summary Introduction
To Determine: The decisions that must made once a company decides to go ahead with commercialization for a new product.
New product development:
The term new product development is typically used to allude to the entire procedure of presenting a new item in the market. Product can be regarding a substantial item or an insubstantial service also.
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Marketing: An Introduction (12th Edition)
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