Which of the three competitive strategies-differentiation, cost leadership, or focus-do you think is right for Theo Chocolate? Explain. Introduction: Theo Chocolate was started by Joe Whinney in Seattle in 2006 with its name encouraged from Theobroma Cacao, a Greek word means Gods' food. Theo Chocolate was established based on the idea of creating an environmentally friendly chocolate and fair employment to farmer. Joe'svision is to form a business model comparable to Starbucks, the difference is "green" chocolate instead of coffee.

Question

Which of the three competitive strategies – differentiation, cost leadership or focus – do you think is right for Theo Chocolate? Explain. Evaluate Theo’s new strategy in light of the company’s strength, weaknesses, opportunities and threats.

Answer 1

Question

Chapter 8, Problem 3OTJVC

Summary Introduction

To Determine:

Which of the three competitive strategies-differentiation, cost leadership, or focus-do you think is right for Theo Chocolate? Explain.

Introduction:

Theo Chocolate was started by Joe Whinney in Seattle in 2006 with its name encouraged from Theobroma Cacao, a Greek word means Gods' food. Theo Chocolate was established based on the idea of creating an environmentally friendly chocolate and fair employment to farmer. Joe'svision is to form a business model comparable to Starbucks, the difference is "green" chocolate instead of coffee.

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