To determine:
Whether globalization is a strategy that best suits the enterprise and what factors would influence the decisions?
Introduction:
Globalization is the modern process of businesses developing international influence or operating on an international scale. It is a primary process of interacting and integrating with other individuals, companies and governments of different nations. This process is often driven by international trade, investment and technological advancements leading to alternative growth strategies that exposes business beyond local boundaries. Glocalization is the process of designing and conducting business according to local and global requirements. Multi- domestic is a process that aims to maximize local responsiveness by customizing their product, service and marketing strategy to match different countries.
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Chapter 8 Solutions
EBK MANAGEMENT, LOOSE-LEAF VERSION
- Senior Management of a US business, developer and online gaming marketer, has agreed to expand internationally in Asia. You are a market analyst and must render your advice to the management by addressing the following questions:To evaluate global business opportunities and to suggest where the enterprise can go, choose a suitable analytical instrument to analyse an Asian nation with strong potential.arrow_forwardWhy do some companies become global while others remain local or regional?arrow_forwardWrite an essay in which:You define what an international or global company is. Indicate the advantages and disadvantages of developing business on a global level.arrow_forward
- When companies expand into global markets, they must be aware of the different cultural environments they are entering. A successful business model in one country may not be successful in another. U.S. companies, such as Walmart, Best Buy, and Home Depot, for example, have struggled in certain overseas markets due to their inability to meet the needs and expectations of the local culture. Read the hypothetical description of an overseas country, and then answer the following question. People in this country tend to go to stores several times a week to get what they need rather than making one big trip less frequently. They prefer fresh food products to frozen ones, and they also like to sample food items before purchasing them. They like their homes and places of business to have character, with ornate decorations and vibrant colors. A U.S. store opens in this country and exhibits the following characteristics. Which of these characteristics will be problematic for the success of the…arrow_forwardplease use Nestle as the caribbean company and Canada as the international market You are hired as a consultant by Tokyo Inc. to prepare a report based on the undermentioned criteria.You will choose a known Caribbean Company in the agro-processing sector and its product (s) withinformation available on the internet, that does not currently operate outside the Caribbean CARICOMregion. You will conduct a comprehensive study of the international business environment, that is, thegeography, culture, government, history, economics, and politics of a new country, outside of the region,from which you believe the company and its product (s) could operate profitably. Propose a strategy forinternationalization. Looking particularly at entry strategies that could be utilized as discussed in the course.You will need to keep in mind the domestic realities of the company and its product (s) by conducting asituation analysis to start. You are also required to suggest an international strategy after…arrow_forwardBased on the discussion on the four (4) key drivers that shape organisational and industrial global strategies as discussed in the course, which two would be most important to Peter based on the industry/sector he is operating in. You must include, two sub-factors under each of the drivers. Organizational examples must be included. Information from the scenario must be included to support the discussion. Please see attachment of four (4) key drivers that shape organisational and industrial global strategies and scenarioarrow_forward
- You are a startup business and would like to get into the export market. Your company owns the patent for a beauty product that is in high demand. Your problem is that you are small and do not have a lot of cash. Before you jump into the export market, you must develop a strategic plan. What is your plan and, based on that, what would be the most effective method of entering the export market?arrow_forwardIf you are the CEO of a global company, how might you determine whether globalization, multi-domestic, or transnational strategy would work best for your enterprise? What factors would influence your decision?arrow_forwardWhat are some reasons why you would expand your company internationally as well as the risks that could happen?arrow_forward
- "International businesses still greatly underestimate the strategic constraints and challenges formal and informal institutions represent in the specific countries and markets they want to operate in." Discuss this statement under the following heading, using illustrative examples throughout your answers. Certain analytical frameworks help the business practitioner to assess external environments and internal capakilities. Describe and assess the usefulness of PESTEL, CAGE and SWOT analysis.arrow_forwardSuppose Costco, a wholesale retailer based in the U.S., wishes to expand their operations to China. Name three dimensions of the external environment which could affect their expansion. That is, which dimensions should management pay close attention to? Provide 1-2 sentences for your reasoning for each dimension listed. After posting your response, comment on at least two of your classmates' postings.arrow_forwardChina and India have been the world's fastest-growing economies in recent years, and Brazil is becoming a major force in international commerce. Write a short essay that summarizes how these three countries are changing the landscape of international business, and describe the arena in which each excels. Then choose some type of business that you would like to be involved in, and describe how and why you, as a manager in that business, would choose to work with other organizations in one of these three countries.arrow_forward