EBK MANAGEMENT, LOOSE-LEAF VERSION
EBK MANAGEMENT, LOOSE-LEAF VERSION
13th Edition
ISBN: 8220103768115
Author: DAFT
Publisher: YUZU
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Chapter 8, Problem 7DQ
Summary Introduction

To determine:

Placing each strategic business units of Disney on a BCG matrix.

Introduction:

The BCG matrix is a growth share matrix that is designed to help with long-term strategic planning. These strategies are strategies to help business consider growth options by deciding on certain important factors such as where to invest, discontinue or develop products based on the existing product portfolio.

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Which industry for which you are considering developing a strategic plan? What industry are you currently working in? Same as above or some other? If it’s different, please identify the one that you’re currently working in. Mission (Purpose of the company, and what the company strives to do)   Vision (Desired future achievements and state it wants to be in)   Values (How employees should conduct themselves and their business to achieve the mission) Establish Major Goals (Goal – be precise and make sure those are measurable goals)
Successful businesses follow either cost leadership or product differentiation business strategy. Here, I am not differentiating between broad and focused strategies. Based on their chosen strategies, they would have developed different capabilities and created different business processes (see the Competitive Priorities and Capabilities section in Chapter 1). Please consider Chipotle and McDonald’s business processes, competitive priorities, and capabilities. Based on your consideration, can you determine their chosen business strategies?
Explain how you can design a new Strategic planning for your company (Your company is a new company in E-commerce.
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