Production and Operations Analysis, Seventh Edition
Production and Operations Analysis, Seventh Edition
7th Edition
ISBN: 9781478623069
Author: Steven Nahmias, Tava Lennon Olsen
Publisher: Waveland Press, Inc.
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Chapter 7.8, Problem 30P
Summary Introduction

Interpretation: Role of technology in services has been discussed.

Concept Introduction: ABC Company has started their own automobile company. They manufacture the automobile parts and accessories. For continuous growth, they want that customer always show willingness for their product. So what they do, they first issue smart card which consist of all details of customer and also record loyalty points. Secondly, before launch a new product they advertise the product for the customer. So that customer can easily approach. Third, customer always want that product whose functionality is good and also low service cost. They reject all those product whose service cost is low but no improvement in functionality

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