Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 7, Problem 7ALR
Summary Introduction
To discuss: The reason why organisation buying process as more steps than customer buying process and the reason why feedback between seller and buyer is important in the marketing relationship.
Organizational buying process takes places in a systematical way. This model includes eight stages.
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Contemporary Marketing (MindTap Course List)
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