Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 7, Problem 2ALR
Summary Introduction

To discuss: The way how customer-based segmentation is beneficial to B 2 B marketers and the segmentation by purchase situation.

Customer-based segmentation is the process of dividing the markets into homogenous groups based on the specification of buyer’s product.

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