Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 7, Problem 2CTE
Summary Introduction

To identify: The industry that may be segmented by geographic concentration and find few types of firms that may be included in that industry.

Geographic segmentation is the process of serving customers based on a specific region or area. Customer of different location tends will have different taste and preferences.  

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