Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 7, Problem 7.7CTE
Summary Introduction
To discuss: A differentiation strategy to promote a product and create a competitive advantage.
Differentiation strategy is the system that means to recognize a goods or services from other comparable goods, presented by the rivals in the market.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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