Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 7, Problem 7.11AC
Summary Introduction
Case summary: Local marketing is a successful instrument utilized by advertisers to achieve planned market segments. Company GO has profited by this idea by fitting brands and promoting to the necessities and needs of nearby client fragments in urban communities, neighbourhoods, and even explicit stores.
To enable shoppers to make those associations, Company GO offers a portable application, online purchase and social media where customers can promptly get to data on its day by day deals.
To discuss: The reasons on whether Company GO is effective in helping local businesses.
Characters in the case: Company GO.
Target market is a group of purchasers or organizations well on the way to purchase an organization's goods or services. Since those purchasers are probably going to require or need an organization's contributions, it bodes well for the organization to concentrate its marketing efforts on contacting them.
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Chapter 7 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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