Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 7, Problem 7.2DQ
Summary Introduction
To discuss: The ways in which demographic segmentation are used in consumer markets.
Market segmentation is the way towards separating a market of prospective customers into groups or divisions in light of various attributes. The portions made are collected out of buyers who will react comparatively to marketing techniques and who share qualities, for example, comparative interests, needs or areas.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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