Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 7, Problem 7.6DQ
Summary Introduction
To discuss: The criteria that must be evaluated in finding the differences in the product to promote.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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