EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 7, Problem 7.22CC
Summary Introduction
Case summary: There are unmistakably a greater number of failure among new airline companies than there are triumphs. In the previous couple of decades, the most outstanding triumphs have sought after a minimal cost or low- fare model. This case appears there is room in the market for a carrier that doesn't attempt to beat the challenge by offering the least cost, however by offering the best administration and the most engaging comforts. Company VA is prevailing by doing these things and by focusing on the correct customers.
To discuss: The issues for Company VA following the acquisition.
Characters in the case: Company VA, Company A.
Market segmentation is the way toward separating a market of prospective customers into groups or divisions in light of various attributes. The portions made are collected out of buyers who will react comparatively to marketing techniques and who share qualities, for example, comparative interests, needs or areas.
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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1. Develop a new brand extension for the organisation you have selected for one of their
product/service.
2. Determine segmentation, targeting and positioning for the new brand extension.
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and psychographic information.
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Products Segment
Explain apples product segment
Ex
Ipads, iphone, MacBooks, etc… The App Store, Apple Music, iCloud, and Apple TV+ are all part of Apple's services
ecosystem, which offers productivity, storage, and entertainment options
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