Concept explainers
Case summary: As per an ongoing Nielsen overview, 29% of adolescents live in homes where family unit pay is $100,000 or higher. These teenagers are not simply purchasing for themselves, either. In addition having optional pay, teens impact the buying choices made by their parents.
Teens are currently passing innovation down to their parents, not a different way. In any case, a few reviewers stress that teenagers might be particularly defenceless against targeted marketing messages and offers from powerful or deceitful advertisers.
To discuss: The ways companies reach their teen markets using target marketing.
Target market is a group of purchasers or organizations well on the way to purchase an organization's goods or services. Since those purchasers are probably going to require or need an organization's contributions, it bodes well for the organization to concentrate its marketing efforts on contacting them.
To discuss: Example of a company being responsible and not responsible in targeting teens.
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- Identify one brand of clothing that are quite popular among teenagers. Do not think of the social class or status yet. Just think of a popular brand regardless whether you think they are on high end or low end. After identifying a brand clothing indicate who are their primary market and secondary target markets.arrow_forwardwhat is meant by the phrase target marketing and why it is so important to marketing and selling a product or service.arrow_forwardHow do objectives work in a marketing communications campaign?arrow_forward
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- 18 What is undifferentiated or Mass marketing? Give example?arrow_forwardWhat is a more effective marketing positioning: low price or value? Why?arrow_forward. Describe how EACH of the seven core standards of marketing (see below) were involved in a recent and separate sport/entertainment event. Channel Management Pricing Marketing-Information Management Product/Service Management Promotion Selling Market Planningarrow_forward
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