Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 7, Problem 4RQ
Program Plan Intro

B2C:

  • Business to Consumer (B2C) includes the transactions performed between the companies and the consumers or customers.
  • Here, the end users of that company are referred as consumers or customers.
  • For example, customer buying a fridge from the electronic retailer is known as B2C transaction.

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Principles of Information Systems (MindTap Course List)

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