Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 7, Problem 8DQ

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Personalization of webpages:

  • Personalization is a method in which web pages are personalized or customized according to the customer’s requirements.
  • The basic of personalization is using customer’s name on title page of web document.
  • For example, Amazon includes advanced form of personalization in which the website greets each customer with name and recommends the product list depending on previous purchases.

Process of personalization on webpages:

  • Organizations include two different types of personalization techniques to collect the data and create customer’s profiles according to that data...

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