![Marketing: Real People, Real Choices (9th Edition)](https://www.bartleby.com/isbn_cover_images/9780134292663/9780134292663_largeCoverImage.gif)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 7, Problem 2QA
Summary Introduction
To ascertain: The concept of target marketing strategy.
Introduction:
Target marketing strategy is defined as a strategy where the marketers divide the total market in different segments based on the tastes, preferences and characteristics of the customers and divide them in one or more segments and then make the products that satisfy the needs of that particular segment.
Expert Solution & Answer
![Check Mark](/static/check-mark.png)
Trending nowThis is a popular solution!
![Blurred answer](/static/blurred-answer.jpg)
Students have asked these similar questions
What is a target marketing strategy?
What is relationship marketing concept?
how does targeting influences each element of the marketing mix
Chapter 7 Solutions
Marketing: Real People, Real Choices (9th Edition)
Knowledge Booster
Similar questions
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios