Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 7, Problem 9QA
Summary Introduction
To state: The differences between undifferentiated, differentiated, concentrated and customized marketing along with the concept of mass customization.
Introduction:
Market segmentation:It is defined as a process where the marketers divide the customer group into various segments that share important characteristics.
Mass customization: Itis defined as marketing strategy in which a firm transforms a good or service so as to meet an individual customer’s needs.
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Marketing: Real People, Real Choices (9th Edition)
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