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Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 7, Problem 5QA
Summary Introduction
To describe: The process of consumer psychographic segmentation and the concept of VALS are to be determined along with the way it divides the population.
Introduction:
Psychographic segmentation: It is defined as a method that is used to group the current, prospective, or previous customers by their shared personality traits, values, beliefs, interests, lifestyles, attitudes other factors.
VALS (values and lifestyles):It is defined as a psychographic system that divides the entire population into eight segments.
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Chapter 7 Solutions
Marketing: Real People, Real Choices (9th Edition)
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