MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 7, Problem 1LO
Summary Introduction
To discuss: The business marketing
Business marketing refers to the marketing of services and goods to the organization or individual for purpose rather than the personal consumption.
Expert Solution & Answer
Explanation of Solution
Business marketing:
It also refers to B2B, B-TO-B, and industrial marketing. Industrial products or business products are useful tool to manufacture the services and goods, to resell the products to other consumers, or to facilitate the operations of the organization. Consumer product is purchased to satisfy the wants and needs of the individuals. The main characteristics that distinguish the business product from that of consumer product is intended use and not the physical form.
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Chapter 7 Solutions
MKTG 12:STUDENT ED.-TEXT
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