MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 7, Problem 5LO
Summary Introduction
To discuss: The North American Industry Classification System (NAICS)
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Explain briefly the common channels of distribution for the consumer goods .
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Explain how service retailers differ from merchandise retailers.
Chapter 7 Solutions
MKTG 12:STUDENT ED.-TEXT
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- Explain the term Selling agents?arrow_forwardMany producers sell to consumers both directly and through middlemen. How can such a producer justify competing with its own middlemen?arrow_forwardIn which stage of the industry life cycle is the home improvement retail industry? What are the critical success factors (CSFs) in this stage of the life cycle?arrow_forward
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