MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 7, Problem 7LO
Summary Introduction

To discuss: The 7 types of business services and goods.

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Identify the six types of business goods andservices.
Describe the three classifications of consumergoods and services
Identify the eight functions of marketing physical good
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