Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 7, Problem 18MLM

Explanation of Solution

 Social search:

  • The user generated content like videos, news and images related queries on social media like Twitter, Facebook, Flickr and LinkedIn are searched under social search.
  • The idea behind social search is purely based on semantic relevance between the results and queries.
  • It also creates the relationship between searchers and results.

 Semantic search:

  • Semantic search will improve the search accuracy by understanding the user intention and the related searches of the user.
  • It considers various points including intent, synonyms, context of search, variation of words, concept matching, generalized and specialized queries and natural language queries to give relevant search results.
  • The Google and Bing are the example of semantic search.

 Mobile search:

  • Mobile search is a developing branch of information recovery services that is centered on the junction of mobile platforms and mobile phones.
  • It can be used to tell information about user searches and other mobile devices.
  • Mobile phone contains web search engine which allow the user to determine mobile content on websites that is obtainable to the mobile network or mobile devices...

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