Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Question
Chapter 7, Problem 2IQ
Program Plan Intro
Digital marketing:
- Digital marketing refers to the marketing of services or products using digital technologies.
- Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.
- Basically, it is used for brand promotion and for band awareness.
Explanation of Solution
Measuring the effectiveness of the social media campaign and audience growth:
The effectiveness of social media campaign is measured in five ways. They are as follows:
- Determine the business goals
- Create metrics to measure the business goals
- Measure
- Monitor and report
- Adjust and report
Determine the business goals:
- Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.
- The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.
- Create a list of what one must be trying to achieve from the social media efforts.
- Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.
Create metrics to measure the business goals:
One must match the goals with the actual metrics and behaviors that one can measure...
Expert Solution & Answer
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Chapter 7 Solutions
Management Information Systems: Managing The Digital Firm (16th Edition)
Ch. 7.3 - Prob. 1.1CQCh. 7.3 - Prob. 1.2CQCh. 7.3 - Prob. 1.3CQCh. 7.3 - Prob. 1.4CQCh. 7.3 - Prob. 2.1CQCh. 7.3 - Prob. 2.2CQCh. 7.3 - Prob. 2.3CQCh. 7 - Prob. 1IQCh. 7 - Prob. 2IQCh. 7 - Prob. 3IQ
Ch. 7 - Prob. 4IQCh. 7 - Prob. 5IQCh. 7 - Prob. 6IQCh. 7 - Prob. 1RQCh. 7 - Prob. 2RQCh. 7 - Prob. 3RQCh. 7 - Prob. 4RQCh. 7 - Prob. 5DQCh. 7 - Prob. 6DQCh. 7 - Prob. 7DQCh. 7 - Prob. 8HMPCh. 7 - Prob. 9HMPCh. 7 - Prob. 10HMPCh. 7 - Prob. 11HMPCh. 7 - Prob. 13CSQCh. 7 - Prob. 14CSQCh. 7 - Prob. 15CSQCh. 7 - Prob. 16CSQCh. 7 - Prob. 17MLMCh. 7 - Prob. 18MLM
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