MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 6.4, Problem 6.4LO
Summary Introduction
To discuss: The significance and the online purchasing nature in the reseller, industrial, and the government organizational markets.
Introduction:
An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Explain the essential elements of e-marketing strategy
Discuss the challenges by consumers and marketers for conducting online buying and selling process.
Recognize the importance and nature of onlinebuying in industrial, reseller, and governmentorganizational markets.
Knowledge Booster
Similar questions
- Present three to five trends that are changing e-Commerce. These trends could be related to web design, or use of mobile devices, or the behaviors and likes of consumers.arrow_forwardWhat are some of the advantages and disadvantages of E-Marketing ?arrow_forwardDescribe how the Internet changes information symmetry in favor of consumers versus sellers.arrow_forward
- Write the basis ( Technology, interface, advertising, competition, pricing, entry barrier, basis of control, organisation structure, knowledge of customers ) of E-business and traditional businessarrow_forwardHow do consumer protection laws apply to e-commerce and online transactions, and what are the specific challenges and opportunities presented by this digital environment?arrow_forwardDefine E-business?arrow_forward
- Your company needs to improve on their CRM system.Explain how your company can effectively apply the activities and tools of a Customer Relationship Management (CRM) system so that relationships with their customers can improve.arrow_forwardChanges in the marketing environment produce uncertainty for marketers and at times hurt marketing efforts, but they also create opportunities. How do traditional marketing and e-marketing differ? How are they alike?arrow_forwardWhat are some effective strategies for managing customer engagement and satisfaction through digital channels in a rapidly evolving marketplace?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning