MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
Question
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Chapter 6.4, Problem 6.4LO
Summary Introduction

To discuss: The significance and the online purchasing nature in the reseller, industrial, and the government organizational markets.

Introduction:

An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as consumer behavior.

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Students have asked these similar questions
Explain the essential elements of e-marketing strategy
Discuss the challenges by consumers and marketers for conducting online buying and selling process.
Recognize the importance and nature of onlinebuying in industrial, reseller, and governmentorganizational markets.
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