MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Question
Chapter 6, Problem 2AMK
Summary Introduction
To discuss: The basic features of the organizational buying, which differs from the consumer buying.
Introduction:
An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as
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Explain the importance of understanding the market-place and customers and identify the five core market-place concepts.
Why does the organizational buying processcontain more steps than the consumerbuying process?
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- How could families and individual consumers benefit from adopting some elements of organizational buying behavior?arrow_forwardPrepare a list of five products purchased by your family. Indicate who is the information gatherer, the influencer the decision maker, the purchaser and the user.arrow_forwardWhat are internal and external customers, and how does it affect customers?arrow_forward
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