MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
Question
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Chapter 6, Problem 1AMK
Summary Introduction

To discuss: On the difference between reseller, industrial, and the government organizational markets.

Introduction:

An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as consumer behavior.

Expert Solution & Answer
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Explanation of Solution

The three various organizational markets includes the following:

  • Reseller
  • Industrial
  • Government

The industrial companies in few ways reprocess the service or product, which they purchase before its sale to the next purchaser. The resellers are the retailers and wholesalers that purchases physical products and again resell them without any reprocessing.

The government agencies at the local, state, and federal level, which purchases the goods and services for the citizens for whom they serve.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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