MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 6.3, Problem 6.3LR
Summary Introduction

To determine: The department, which is often denoted by an individual in the purchasing decision.

Introduction:

An examination of human behavior inside the firm’s settings and the boundary between the organization, organization itself, and the human behavior is termed as organizational behavior.

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Which are the economic, social and cultural factors that influences customer's buying process . For Example, while purchasing cloths.
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