In Problems 33-38, construct a mathematical model in the form of a linear programming problem. (The answers in the back of the book for these application problems include the model). Then solve the problem using the big M method. Advertising. An advertising company wants to attract new customers by placing a total of at most 10 ads in 3 newspapers. Each ad in the Sentinel costs $ 200 and will be read by 2 , 000 people. Each ad in the Journal costs $ 200 and will be read by 500 people. Each ad in the Tribune costs $100 and will be read by 1 , 500 people. The company wants at least 16 , 000 people to read its ads. How many ads should it place in each paper in order to minimize the advertising costs? What is the minimum cost?
In Problems 33-38, construct a mathematical model in the form of a linear programming problem. (The answers in the back of the book for these application problems include the model). Then solve the problem using the big M method. Advertising. An advertising company wants to attract new customers by placing a total of at most 10 ads in 3 newspapers. Each ad in the Sentinel costs $ 200 and will be read by 2 , 000 people. Each ad in the Journal costs $ 200 and will be read by 500 people. Each ad in the Tribune costs $100 and will be read by 1 , 500 people. The company wants at least 16 , 000 people to read its ads. How many ads should it place in each paper in order to minimize the advertising costs? What is the minimum cost?
Solution Summary: The author calculates the minimum cost and number of ads that should be placed in each paper in order to minimize the cost of an advertising company that wants to attract new customers.
In Problems 33-38, construct a mathematical model in the form of a linear programming problem. (The answers in the back of the book for these application problems include the model). Then solve the problem using the big
M
method.
Advertising. An advertising company wants to attract new customers by placing a total of at most
10
ads in
3
newspapers. Each ad in the Sentinel costs
$
200
and will be read by
2
,
000
people. Each ad in the Journal costs
$
200
and will be read by
500
people. Each ad in the Tribune costs
$100
and will be read by
1
,
500
people. The company wants at least
16
,
000
people to read its ads. How many ads should it place in each paper in order to minimize the advertising costs? What is the minimum cost?
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