Practical Management Science
6th Edition
ISBN: 9781337671989
Author: WINSTON
Publisher: Cengage
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 6, Problem 73P
Summary Introduction
To determine: The minimum number of sixty seconds blocks of commercials.
Introduction: The variation between the present value of the
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
A political party is planning a half-hour television show. The show will have at least 3 minutos of direct requests for money from viowers Three of the party's
politicians will be on the show-a senator, a congresswoman, and a governor The senator, a party "elder statesman," demands that he be on screen for at least
twice as long as the governor The total time taken by the senator and the governor must be at least twice the time taken y the congresswoman Based on a
pre-show survey, it is believed that 33, 38, and 43 (in thousands) viewers will watch the program for each minute the senator, congresswoman, and governor,
respectively, are on the air. Find the time that should be allotted to each politician in order to get the maximum number of viewers Find the maximum number of
viewers
The quantity to be maximized, z, is the number of viewers in thousands. Let x, be the total number of minutes allotted to the senator, x, be the total number of
minutes allottod to the congresswoman, and x,…
A political party is planning a ninety-minute television show. The show will have at least 9 minutes of direct requests for money from viewers. Three of the party's politicians will be on the
show- a senator, a congresswoman, and a governor. The senator, a party "elder statesman," demands that he be on screen for at least twice as long as the governor. The total time taken by the
senator and the governor must be at least twice the time taken by the congresswoman. Based on a pre-show survey, it is believed that 37, 41, and 45 (in thousands) viewers will watch the
program for each minute the senator, congresswoman, and governor, respectively, are on the air. Find the time that should be allotted to each politician in order to get the maximum number of
viewers. Find the maximum number of viewers.
The quantity to be maximized, z, is the number of viewers in thousands. Let x, be the total number of minutes allotted to the senator, × be the total number of minutes allotted to the…
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
Constraint
Television
Radio
Online
Audience per advertisement
100,000
18,000
40,000
Cost per advertisement
$2000
$300
$600
Maximum media usage
10
20
10
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.
If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media?
Let
T = number of television spot advertisements
R = number of…
Chapter 6 Solutions
Practical Management Science
Ch. 6.3 - Prob. 1PCh. 6.3 - Prob. 2PCh. 6.3 - Solve Problem 1 with the extra assumption that the...Ch. 6.3 - Prob. 4PCh. 6.3 - Prob. 5PCh. 6.3 - Prob. 6PCh. 6.3 - Prob. 7PCh. 6.3 - Prob. 8PCh. 6.3 - Prob. 9PCh. 6.3 - Prob. 10P
Ch. 6.4 - Prob. 11PCh. 6.4 - Prob. 12PCh. 6.4 - Prob. 13PCh. 6.4 - Prob. 14PCh. 6.4 - Prob. 15PCh. 6.4 - Prob. 16PCh. 6.4 - Prob. 17PCh. 6.4 - Prob. 18PCh. 6.4 - Prob. 19PCh. 6.4 - Prob. 20PCh. 6.4 - Prob. 21PCh. 6.4 - Prob. 22PCh. 6.4 - Prob. 23PCh. 6.5 - Prob. 24PCh. 6.5 - Prob. 25PCh. 6.5 - Prob. 26PCh. 6.5 - Prob. 28PCh. 6.5 - Prob. 29PCh. 6.5 - Prob. 30PCh. 6.5 - In the optimal solution to the Green Grass...Ch. 6.5 - Prob. 32PCh. 6.5 - Prob. 33PCh. 6.5 - Prob. 34PCh. 6.5 - Prob. 35PCh. 6.6 - Prob. 36PCh. 6.6 - Prob. 37PCh. 6.6 - Prob. 38PCh. 6 - Prob. 39PCh. 6 - Prob. 40PCh. 6 - Prob. 41PCh. 6 - Prob. 42PCh. 6 - Prob. 43PCh. 6 - Prob. 44PCh. 6 - Prob. 45PCh. 6 - Prob. 46PCh. 6 - Prob. 47PCh. 6 - Prob. 48PCh. 6 - Prob. 49PCh. 6 - Prob. 50PCh. 6 - Prob. 51PCh. 6 - Prob. 52PCh. 6 - Prob. 53PCh. 6 - Prob. 54PCh. 6 - Prob. 55PCh. 6 - Prob. 56PCh. 6 - Prob. 57PCh. 6 - Prob. 58PCh. 6 - Prob. 59PCh. 6 - Prob. 60PCh. 6 - Prob. 61PCh. 6 - Prob. 62PCh. 6 - Prob. 63PCh. 6 - Prob. 64PCh. 6 - Prob. 65PCh. 6 - Prob. 66PCh. 6 - Prob. 67PCh. 6 - Prob. 68PCh. 6 - Prob. 69PCh. 6 - Prob. 70PCh. 6 - Prob. 71PCh. 6 - Prob. 72PCh. 6 - Prob. 73PCh. 6 - Prob. 74PCh. 6 - Prob. 75PCh. 6 - Prob. 76PCh. 6 - Prob. 77PCh. 6 - Prob. 78PCh. 6 - Prob. 79PCh. 6 - Prob. 80PCh. 6 - Prob. 81PCh. 6 - Prob. 82PCh. 6 - Prob. 83PCh. 6 - Prob. 84PCh. 6 - Prob. 85PCh. 6 - Prob. 86PCh. 6 - Prob. 87PCh. 6 - Prob. 88PCh. 6 - Prob. 89PCh. 6 - Prob. 90PCh. 6 - Prob. 91PCh. 6 - Prob. 92PCh. 6 - This problem is based on Motorolas online method...Ch. 6 - Prob. 94PCh. 6 - Prob. 95PCh. 6 - Prob. 96PCh. 6 - Prob. 97PCh. 6 - Prob. 98PCh. 6 - Prob. 99PCh. 6 - Prob. 100PCh. 6 - Prob. 1CCh. 6 - Prob. 2CCh. 6 - Prob. 3.1CCh. 6 - Prob. 3.2CCh. 6 - Prob. 3.3CCh. 6 - Prob. 3.4CCh. 6 - Prob. 3.5CCh. 6 - Prob. 3.6C
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Similar questions
- The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are underway for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 110,000 17,000 30,000 Cost per advertisement $2,500 $300 $500 Maximum media usage 10 23 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $20,500, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter “0”. Advertisement Alternatives No of commercialmessages Television…arrow_forward26. Music radio WABC has commercials of the following lengths (in seconds): 15, 15, 20, 25, 30, 35, 40,57. The commercials must be assigned to 60-secondbreaks. What is the fewest number of breaks that areneeded to air all of the commercials?arrow_forwardRemaining Time: 37 minutes, 19 seconds. A Question Completion Status: 1 2 3 5 6. 7 8 10 An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement (S) 1800 900 400 Audience per advertisement 108,000 43,000 15,000 The company is capable of using a number of newspaper advertisement slots up to 8. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 48% of total number of advertisement. and at least 18% of the total number of advertisements should occur on television. The weekly advertising budget is S23300. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T, N, R respectively Given the following budget constrain: aT - bN + cR <…arrow_forward
- As part of a campaign to promote its annual clearance sale, Excelsior Company decided to buy television advertising time on Station KAOS. Excelsior's television advertising budget is $111,000. Morning time costs $3000/min, afternoon time costs $1000/min, and evening (prime) time costs $12,000/min. Because of previous commitments, KAOS cannot offer Excelsior more than 6 min of prime time or more than a total of 25 min of advertising time over the 2 weeks in which the commercials are to be run. KAOS estimates that morning commercials are seen by 200,000 people, afternoon commercials are seen by 100,000 people, and evening commercials are seen by 600,000 people. How much morning, afternoon, and evening advertising time should Excelsior buy to maximize exposure of its commercials? morning min afternoon min evening minarrow_forwardThe Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 150,000 17,000 35,000 Cost per advertisement $1,500 $250 $500 Maximum media usage 12 18 11 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter “0”. Advertisement Alternatives No of commercialmessages Television…arrow_forwardPlease answer it immediately sir Linear Programming The Booboo sawmill in Batangas produces pine and oak boards for manufacturing firms. Each month the sawmill must deliver atleast 5 tons of wood to the manufacturer . It takes the sawmill 3 days to produce a ton of pine and a 2 days to produce a ton of oak and the sawmill can allocate 18 days out of a month for this contract. The sawmill can get enough pine to make atleast 4 tons of wood and enough oak to make atmost 7 tons of wood. Determine the number of tons of pine and oak in order to minimize cost, given that pine has a cost of $3 and oak $6 to producearrow_forward
- The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online 100,000 16,000 35,000 Audience per advertisement Cost per advertisement $1,500 $250 $650 Maximum media usage 10 24 14 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited…arrow_forwardAuthor: Leo A. Ruggle, Professor, Department of Accounting, Mankato State University Arnie Armstrong has been with Pierce Auto Parts Manufacturing Company for 23 years. Recently, he was appointed Director of Manufacturing Computer Services. In just six weeks in this new position, [he] has moved to reduce the amount of information provided to manufacturing department managers by 60 percent. He argues that excess data is distracting, unused, and expensive to provide. Willy McClean has been department manager for 12 years. During a coffee break with some of his department production supervisors, Willy is quite vocal about the change. “Who’s this guy Armstrong to tell us what data we need? He needs to be out here for a few weeks to find out what it’s like. Keep it quiet, but I’ve got a contact in Computer Services who’ll get me all the data analyses I want for just a $20 bill each month. It’s a good deal, and Armstrong will never know. How does he expect us to make good decisions about…arrow_forwardThe Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 140,000 18,000 30,000 Cost per advertisement $1,500 $200 $550 Maximum media usage 15 19 12 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives messages Television Radio Online What is the allocation of the budget…arrow_forward
- Carmine is focused on the size of his product’s market, where the products should be made available, and whom to target with advertising. He is focusing on which marketing mix elements?arrow_forwardSubject: FUNDAMENTALS OF BUSINESS ANALYTICS Problem: The Supermarket contains over 14,000 transactions made by supermarket customers over a period of approximately two years. (The data are not real, but real supermarket chains have huge data sets just like this one.) A small sample of the data appears in in the Figure below, Column B contains the date of the purchase, column C is a unique identifier for each customer, columns D–H contain information about the customer, columns I–K contain the location of the store, columns L–N contain information about the product purchased (these columns have been hidden to conserve space), and the last two columns indicate the number of items purchased and the amount paid. Question: Based on the given problem and picture provided, determine which variables are categorical and numerical?arrow_forwardMr. Ajit currently serves at a senior director with BSNL Mumbai. In his brigade of staff there are 10 supervisors and more than 200 telephone assistance operators. If any resident wants to call 197 for directory assistance ,he would be speaking with one of the employees from BSNL. Within this organisation the position of a telephone assistance operator requires high standards of communication ,a pleasant tone, good voice quality and familiarity with the company’s computer operator directories and software. The assistant also needs to be proactive in answering other queries asked by the caller. A major issue that is seen is that a lot of telephone assistance operators tend to leave the organisation , that turnover rates are high and people look unwilling. Mr. Ajit has noticed that upon joining, these telephone operators do not receive any detailed training. Being that it's a very busy workplace, these operators are given a short tour of the office and a five-page printed sheet that…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,