EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 6, Problem 6.6CTE
Summary Introduction

To discuss: The ways the concepts are applied in supplier development.

The term Kaizen is a Japanese word for improvement. It helps to improve all the functions that are carried out by the employees in an organization. There are five S of Kaizen. They are Seiri, seition, seiso, seiketsu and shitsuke.

Company T production system (TPS) is a production system developed by company T for the purpose of reducing wastage in production, to provide best quality output and to reduce the cost of production.

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In your expert opinion, what do you think is the most effective and efficient way for small business owners to promote and market their products/services? Why? How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner?  Please would you kindly provide some examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition)?
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