EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 6, Problem 6.2DQ
Summary Introduction
To discuss: System selling and ways it acts as a preferred approach in many organizations.
System selling is packaging of goods interrelated. For example, a toothbrush is packaged with a paste – here, these two commodities are complementary products. This helps in saving customer’s time to buy the other (compliment) product. Therefore, both the customer and the seller is benefitted and is considered as a win-win situation.
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