EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 6, Problem 6.15VC
Summary Introduction
Case summary:
Company E is the largest suppliers of various industries goods. It is known for the products of 18 wheelers safer drive and car peppier. Currently the company E is focusing on the power house in the field of power management. Company E is making hydraulic, mechanical and electrical power systems.
The success of Company E is not only by its sales and products it is ultimately by working closely with the customers to solve the issues and by creating a better services and products. Company E is famous for its high quality, product support, and reliable customer services. Thus, Company E has a strong relationship with the customers.
Characters involved in the case:
- Company E
To determine: The value proposition of Company E.
Value proposition refers to the innovation, features, or services of the company to attract the customers.
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