EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 6, Problem 6.15VC
Summary Introduction
Case summary:
Company E is the largest suppliers of various industries goods. It is known for the products of 18 wheelers safer drive and car peppier. Currently the company E is focusing on the power house in the field of power management. Company E is making hydraulic, mechanical and electrical power systems.
The success of Company E is not only by its sales and products it is ultimately by working closely with the customers to solve the issues and by creating a better services and products. Company E is famous for its high quality, product support, and reliable customer services. Thus, Company E has a strong relationship with the customers.
Characters involved in the case:
- Company E
To determine: The value proposition of Company E.
Value proposition refers to the innovation, features, or services of the company to attract the customers.
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Information related to Monty Co. is presented below.
2.72/7 E :
On April 5, purchased merchandise on account from Larkspur Company for $30,000, terms 2/10, net/30, FOB shipping point.
On April 6, paid freight costs of $910 on merchandise purchased from Larkspur.
1.
2.
3.
On April 7, purchased equipment on account for $30,100.
4.
On April 8, returned $6,000 of merchandise to Larkspur Company.
5.
On April 15, paid the amount due to Larkspur Company in full.
(a)
W
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