EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 6, Problem 6.20CC
Summary Introduction

Case summary:

Company C is the leading network products company. It produces the products not for the regular customers. It sold their product L and other home networking businesses and to shut down their flip flop video business also. It tries to be a true business-to-business company.

The core products of Company C are switches, routers and other networking devices. It is a forward thinking company and it involves new ideas like next generation of networking tools from cyber security to video conferencing to cloud systems.

By this forward thinking the company transitioned from hardware to leadership consultancy. The major driving force of Company C is customer collaboration. It collaborates with various business customers and to help them to collaborate with employees as internally and external collaboration with partners, suppliers such collaboration happens within and without.

The main advantage of collaboration is to reduce the communication barrier between company and its partners, customers and suppliers. This helps Company C to move into the teaching business and other businesses it has mastered. With the innovation of new products results Company C is emerging leader for global networking businesses with stronger and flexible.

Characters in the case:

  • Company C

To discuss: The specific benefits resulted from the Company C products.

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The most common product I purchase would have to be organic foods from the grocery store. Although these foods are from different producers, I feel as though most if not all utilize marking skimming as their marketing strategy for pricing their goods. Many organic foods are priced much higher than the average food product, usually doubling in cost, if not more. I have yet to find an organic food product that was the same price or cheaper than your typical comparable food item at the store. With the use of market skimming, organic food companies are focused on selling to buyers who value their product and recognize that a quality product or food source comes with a price. People who prefer to eat organic foods are typically inclined to pay whatever price that product comes with, since finding organic foods can be challenging to begin with. Since there are not as many organic food producers as there are non-organic food producers, target consumers have no choice but to purchase whatever…
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