Most appropriate segmentation variables for consumer product and business product and review the information under variables for segmenting business markets. Segmentation variables are the characteristics of an individuals or groups which are used to divide the entire market into different segments.

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Chapter 6, Problem 2DYMP

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To discuss: Most appropriate segmentation variables for consumer product and business product and review the information under variables for segmenting business markets.

Segmentation variables are the characteristics of an individuals or groups which are used to divide the entire market into different segments.

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