Geodemographic segmentation, find the firm that utilizes this segmentation and the reason for using it. Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfil the expectations of consumers.

Question

Discuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets? Also, how many variables should typically be used to segment markets efficiently? Justify your answer.

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Question

Chapter 6, Problem 9DRQ

Summary Introduction

To discuss: Geodemographic segmentation, find the firm that utilizes this segmentation and the reason for using it.

Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfil the expectations of consumers.

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