Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 6, Problem 2DRQ
Summary Introduction

To identify: Whether the market be reached by an organization or a business if there are unsatisfied consumers.

A group of people as in individual or an organization that has the necessity for the products in a product class and has the capability, readiness, and authority to buy those products is known as a market.

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