Marketing: Real People, Real Choices (9th Edition)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 6, Problem 22QA
Summary Introduction

To determine:The concept of buying centre along with the role of members of a buying centre.

Introduction:All the members of a company when meet together with buying a certain product in a place is called a buying centre/decision making unit. So involved person, engaged in the buying process is called buying decision centre.

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