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Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 6, Problem 15QA
Summary Introduction
To determine:the concept of reference groups, and the way they influence the consumers.
Introduction:
The gatherings like neighbours, family members, workers, and significantly other close partners are normally called as Reference Group. Fundamental Organizations like universities, Schools, working communities, Consumer movement gatherings, Celebrities and even enrolment firms moreover falls under Reference Group.
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Chapter 6 Solutions
Marketing: Real People, Real Choices (9th Edition)
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- 2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?arrow_forwardDraw a table with the main differences between reference groups , opinion leaders and influencers in consumer Behaviourarrow_forwardWhich one is one of the abstract factors that influence consumer behavior? a) Population size b) Perception c) Gender d) Agearrow_forward
- How do different consumer characteristics influencea consumer’s information search effort?arrow_forwardGive an example of each Nonaspirational reference group and Aspirational group?arrow_forwardWhat is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.arrow_forward
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