The ways to implement the recommendation. Introduction: SB started as a local coffee bean retailer and has now grown into the largest coffeehouse company with its outlets spread all over the world in various countries. It has now added other delicacies like pastries, sandwiches to its menu and has been serving the customers with some best hot and cold coffees. One of its brands, Frappuccino suffered due to recession but then contributed between 15-20% in the total turnover of the company. It is a registered trademark of SB. It has been thinking of various strategies to extend this brand and some other plans are also in work. It is exploring the feasibility of offering customized Frappuccino options to its customers but then it would lead to longer queues and frustration among customers since Frappuccino has a longer preparation process. SB should currently focus on what they have been serving till now and should search for ideas that would in some way make the idea of customized Frappuccino feasible. They should think of ways to shorten the waiting time so that customers can be offered with customization option without them having to wait in long queues and hence, customer satisfaction can be achieved.

Marketing: Real People, Real Choices (9th Edition)

9th Edition

ISBN: 9780134292663

Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Publisher: PEARSON

See similar textbooks

Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, …

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Chapter 6, Problem 52C

Chapter 7, Problem 1QA

Students have asked these similar questions

Why customers believe in vaseline products?

What are the 3 critical components of successful relationship marketing? Explain each component..

What is churn? How does it affect profits?

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

SEE MORE QUESTIONS

Recommended textbooks for you

Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning