Fundamentals of Information Systems
9th Edition
ISBN: 9781337097536
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 5, Problem 8DQ
Program Plan Intro
- Mention three type of customer information your CRM system should capture and ways in which you can capture this data.
- Mention the ways in which this captured information can be used to provide better service or increase revenue.
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Chapter 5 Solutions
Fundamentals of Information Systems
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- CASE STUDY CHURCH INFORMATION SYSTEM XYZ Church is a fast-growing church in Grand Rapids area. Over the past three years, since the popular Reverend Timothy Becker has taken over leadership of the congregation, the church has more than doubled in size. It now has approximately 400 registered households. Reverend John Howard has also recently been added as a second minister. Since the Church was rather small in the past, most of its records have been kept on paper forms. However, the Church’s Business Manager, Margie Roberts, has suggested to Reverend Becker that a computerized system might help the Church better meet its information needs and manage its activities. In addition to Ms. Roberts, the Church employs a part-time administrative assistant, Mabel McGregory. Mabel performs clerical duties such as filing, record keeping, answering phone calls, and typing the weekly church bulletin using WordPerfect for Windows on the Church’s only personal computer. A retiree, Leroy Stricty, is…arrow_forwardCASE STUDY CHURCH INFORMATION SYSTEM XYZ Church is a fast-growing church in Grand Rapids area. Over the past three years, since the popular Reverend Timothy Becker has taken over leadership of the congregation, the church has more than doubled in size. It now has approximately 400 registered households. Reverend John Howard has also recently been added as a second minister. Since the Church was rather small in the past, most of its records have been kept on paper forms. However, the Church’s Business Manager, Margie Roberts, has suggested to Reverend Becker that a computerized system might help the Church better meet its information needs and manage its activities. In addition to Ms. Roberts, the Church employs a part-time administrative assistant, Mabel McGregory. Mabel performs clerical duties such as filing, record keeping, answering phone calls, and typing the weekly church bulletin using WordPerfect for Windows on the Church’s only personal computer. A retiree, Leroy Stricty, is…arrow_forwardCASE STUDY CHURCH INFORMATION SYSTEM XYZ Church is a fast-growing church in Grand Rapids area. Over the past three years, since the popular Reverend Timothy Becker has taken over leadership of the congregation, the church has more than doubled in size. It now has approximately 400 registered households. Reverend John Howard has also recently been added as a second minister. Since the Church was rather small in the past, most of its records have been kept on paper forms. However, the Church’s Business Manager, Margie Roberts, has suggested to Reverend Becker that a computerized system might help the Church better meet its information needs and manage its activities. In addition to Ms. Roberts, the Church employs a part-time administrative assistant, Mabel McGregory. Mabel performs clerical duties such as filing, record keeping, answering phone calls, and typing the weekly church bulletin using WordPerfect for Windows on the Church’s only personal computer. A retiree, Leroy Stricty, is…arrow_forward
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