Fundamentals of Information Systems
Fundamentals of Information Systems
9th Edition
ISBN: 9781337097536
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Applications of CRM
Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers thro…
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Chapter 5, Problem 4.2CTQ
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Advantages and drawbacks of opting for a hosted software solution to “test drive” a potential CRM solution.

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What are the pros and cons of choosing a hosted software solution to “test drive” a potential CRM solution?

Chapter 5 Solutions

Fundamentals of Information Systems

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